November 5-7, 2014    Qingdao International Convention Center, Qingdao, China

W. Australia abalone divers set up direct sales channel in Shanghai after Gov't orders cease

W. Australia abalone divers set up direct sales channel in Shanghai after Gov't orders cease

 

SEAFOODNEWS.COM [West Australian] by Brad Thompson - Sept. 5, 2014

SHANGHAI -A former Australian abalone diver based in Esperance has pulled off a joint venture deal to give a band of WA seafood producers direct access to shoppers in Shanghai.
 
Marcus Tromp brokered the deal through his friendship with Organic Ocean chief executive Haiping Hu, one of the rising stars of China's seafood industry.
 
Mr Hu is a seafood producer and importer with 30 stores and access to the Shanghai Free Trade Zone.
 
Abalone fishermen representing about 70 per cent of the WA quota and producing 180 tonnes a year set up export company Dragon King to buy into the joint venture with Organic Ocean.
 
The other WA seafood producers set to benefit are Indian Ocean Rock Lobster, Shark Bay Seafood, WA Octopus and Cone Bay Barramundi.
 
Mr Tromp said all had the option of buying into the joint venture if the export and retail model proved a success.
 
Frozen abalone individually packaged in Esperance were yesterday sold wholesale for about $65 apiece inside the SFTZ while frozen lobster packaged in Cervantes retailed for $140/kg.
 
Mr Tromp, general manager of Dragon King, said it was a milestone for WA seafood and opened the door to big savings in freight and WA brand recognition.
 
"The model we are working on is not only displaying WA seafood together but shipping together," he said.
 
"Once we get brand recognition containers will leave Fremantle by sea freight so we save on air freight.
 
"By collaborating we can save significant money on freight."
 
Mr Tromp said the deal was an important step in ensuring access to the Chinese market after the WA abalone industry took a big hit under austerity measures introduced by President Xi Jinping early last year.
 
He said though sales to government agencies in China had dried up, sales to the private sector were recovering.
 

Long lines and surging interest in imported seafood lead to bare shelves at Shanghai free trade zone

Long lines and surging interest in imported seafood lead to bare shelves at Shanghai free trade zone

SEAFOODNEWS.COM [Shanghai xinmin.cn] Translated by Amy Zhong - Aug 25, 2014

Last Saturday over 3,000 customers went shopping in Yangshan Imported Food Trade Exhibition Center of Shanghai and the store had to take such measures as limiting the customer number and adding checkout counters. And the center has also built a refrigerated warehouse nearby for the timely replenishment in face of the enthusiastic customers in the weekends. It is also learnt that Boston lobster will be for sale in the center during the beginning of next month.

The customer line has reached about the length of 100 meters in front of the center and there has been few spots left in the free parking areas outdoor at about 8:30 am last Saturday. And these customers still have to wait another half an hour for the store to open. The security guards were busy with maintaining the order and counting the customer number. And they also formed an entry channel with the fences while putting a large exit sign in a place far from the entry.

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China Emerges as Strong Market for Argentine Shrimp

August 20, 2014, 4:29 pm Alicia Villegas China has established itself as a market with growing potential for Argentine red shrimp (Pleoticus muelleri), after doubling imports from the Latin American country last year. In 2013, the Chinese market imported 6,033 metric tons of Argentine shrimp valued at $42.6 million – up 91.4% in volumes and 118.5% in value, year-on-year. Although figures are modest when compared to Spain — the biggest market for red shrimp with 41,891t worth $278.1m — China saw the highest jump of shrimp imports from Argentina last year, which confirms the growing demand of this commodity in the Asian country. “The big consumer of Argentine shrimp is Europe as it imports considerable volumes through Spain, but with the European crisis we started to look at other markets. And, suddenly, China came up,” Conarpesa’s chairman Fernando Alvarez told Undercurrent News. China, hit hard by early mortality syndrome (EMS) last year, ended up buying shrimp around the world for domestic demand. For the $140m-turnover Conarpesa, Chinese sales represented $25m in 2013 – and this year, the Argentine firm has inked a $42m deal with two Chinese companies to sell shrimp and squid. While farmed shrimp is used in China for processing as well as for re-export, Argentine wild shrimp is sold as a luxury commodity. “In China, a two-kilo gift box containing the largest size of Argentine shrimp is becoming very typical. It’s not a tradition, it’s seen as a luxury item,” Alvarez said.

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New Zealand seafood exporters to try out ASMI-inspired online marketing campaign in China

New Zealand Trade and Enterprise (NZTE) has joined forces for the first time with China's most popular business-to-consumer online shopping platform Tmall.com, to promote New Zealand seafood in a week-long campaign.

 

The promotion with Tmall.com will take place between 9-15 April, allowing Chinese shoppers to buy live seafood fresh from the sea in New Zealand, then have it packaged and air freighted to Shanghai within 36 hours. Within 72 hours, the seafood orders will be delivered to Chinese consumers across the country. The New Zealand products available for sale include paua, greenshell mussels and Bluff and Pacific oysters.

 

The ability to sell and deliver live seafood to Chinese consumers is a significant milestone. A similar Tmall.com campaign with Alaskan seafood last year resulted in a total of 50 metric tonnes supplied to Chinese consumers.

 

Online shopping is a major trend in China. In 2013, the number of online shoppers surged to 302 million, surpassing the number of American online shoppers for the third year. Capitalising on growing demand from China for imported food, Tmall.com is continuing to build its fresh food platform through this joint promotion with NZTE.

 

Mike Arand, NZTE Trade Commissioner in Shanghai, said: "This channel gives New Zealand companies access to efficient and scalable ways to expand sales in China, so we are very excited to have our first New Zealand promotion with Tmall.com.

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