November 4-6, 2015    Qingdao International Expo Center, Qingdao, China

Sea Fare's China Fisheries and Seafood Expo now 2nd largest global seafood trade show


The China Fisheries and Seafood Show, which will open in Qingdao this year on November 5th, is the now the second largest seafood exhibition in the world, after Diversified's European Seafood Expo.

According to the overseas organizers, Sea Fare Expositions, the show sold out again this year even after adding more halls and national pavillions.  Total exhibit space is now over 25,000 suqare meters, and 25,000 visitors are expected from over 100 countries.  

A number of Dutch Seafood companies will have a pavillion at the show for the first time.  Read More

Sea Fare says that China's soaring demand for imported seafoods is fueling this growth, and this is born out in discussions with companies who will have representatives at the show. They will be gauging Chinese demand this year for such imported products as salmon, lobster and crab.

“For the foreseeable future China will need a lot more seafood to meet its demand,” says Peter Redmayne, President of Sea Fare Expositions. “One of the more exciting trends is that Chinese companies are using ecommerce to sell imported seafood directly to consumers. China’s ecommerce sales dwarf that of the U.S. and this gives Chinese consumers an alternative to ordering seafood at high-priced restaurants.”  
He also notes that 100 million Chinese tourists are now traveling abroad each year and when they eat out they acquire an appetite for seafoods they also want to be able to enjoy back in China.
Last year China’s reported seafood imports reached $8.6 billion, an increase of about 10 percent over the previous year. The actual value of China’s seafood imports is much higher, however, as large volumes of imported seafood enter the China market through Hong Kong and Vietnam and are not reported. 

Provenance push key to seafood success in China’s e-commerce boom

 March 6, 2015, 6:08 pm

Tom Seaman 

The boom in e-commerce in China gives seafood sellers a unique opening.

By making a play on provenance, as well as offering a good deal, of course, seafood can be sold online very successfully, said Linming Gao, managing partner with Everfish Seafood.

"In the US, e-commerce was evolutionary. In China, e-commerce is revolutionary," he said.

Gao, a former executive with Royal Greenland, cited an Alaska seafood promotion from 2013 run on Tmall, the giant e-commerce platform owned by Alibaba.

From Oct. 14-25, 26,000 shoppers bought 50 metric tons of seafood through the promotion, he said, speaking at the North Atlantic Seafood Forum, in Bergen, Norway.

Not only was it a sales opening, but also four million of China’s internet users -- 618 million in 2013 and expected to hit 730m in 2017 – watched a video featuring Alaska fisheries.

“This gives companies a chance to market direct and tell the story to the Chinese consumer,” he said.

Although young, internet-savvy Chinese are looking for deals with online sales, Gao said they are also very interested in a product with a story.

“It has to be eye-catching,” he said.

Yutai Import and Export Company, the arm of Everfish set up to sell to the Chinese market, tried selling five products in the Tmall sale and managed to sell 4,000 units of yellowfin sole. “We sold out in 36 hours. We then had three days to distribute through all of China. It was a very busy time,” he said.

With the growth of online shopping in China, it’s worth the effort.

According to the latest statistics from Gao, 145m people shopped online in 2013, this is expected to grow to 380m in 2017. Of this, 81% is connecting with mobile phones, he said.

The total e-commerce market was worth CNY 1.8 trillion ($287.34bn) in 2013 and the forecast is for it to hit CNY 4.4tr in 2017 (see below).

There are 800,000 shops on Tmall, which is owned by Alibaba, alone. In 2014, sales of Tmall were CNY 1tr ($160bn).

Also, the Chinese consumer spends around 40% of discretionary income on food, said Gao.

China is expected to be the biggest seafood import market in 2016, expected to represent 38% of global seafood consumption by 2030 – according to the US Food and Agriculture Organization.

Yutai was established in 2011 as a subsidiary of Everfish, which was started in 2008, by Gao, another ex-Royal Greenland executive, Soren Dalsager, and Chen Wei.

They are also the co-founders of the Napa Seafood Summit, which Undercurrent Newsreported from last year.

Qingdao Sees Rise In Local Sales Of Frozen And Imported Seafood


SEAFOODNEWS.COM [Iqilu Qingdao] translated by Amy Zhong - February 10, 2015

There are sufficient reserve of frozen seafood in Qingdao and 80% of the seafood there have been transported from other areas. 
With the coming of the Chinese New Year, the battle has begun in the seafood market of Qingdao where most consumers enjoy seafood very much. But where has the seafood in the market come from? How are the seafood sales? And what are the important tips to the consumers while picking seafood? With these questions in mind, the reporter paid a visit to the market yesterday. 
    One finding is that there is abundant reserve of frozen seafood. 
    Xiyuan Zhuang refrigerated warehouse is located in the north of Chengyang wholesale market and it is one of the largest refrigerated warehouses in this neighborhood. And a great number of trucks from different area like Zhejiang, Henan and Weihai have parked in front of the bustling warehouse very early in the morning. Some trucks come to pick up the ordered commodities, while some are here to deliver the cargo. In one corner of the wholesale market, some staff are occupied with the processing of fish, slicing them and then packing them. 
“The seafood sales peaks during every Mid-autumn Festival and Chinese New year”, said Zhang, a wholesaler from the market. Now the daily seafood sales is about three tons, which is far from the peak. And the daily sales is more than 10 tons after Xiaonian or Preliminary Eve (every 23rd or 24th day of the 12th lunar month). 
    Such wholesalers as Zhang normally buy the seafood and stock them in several specific periods every year. And the concrete time depends on the timing of the large-scale harvesting of various fish. The high-quality fish are sold at a reasonable price during the fishing seasons, so the wholesalers will buy them in large quantities and then stock them in the refrigerated warehouses. And when the seafood is in short supply, the wholesalers will sell those in the warehouse to the sub-wholesalers, who in turn will provide the seafood to the retailers. And finally the seafood will be supplied to the consumers through these retailers. That’s why the consumers can enjoy the seafood they like all year round. 
  There are around 500 to 600 tons of seafood stocked in Zhang’s refrigerated warehouse, so even if the sales volume reaches 10 tons every day, it will take Zhang around two months to sell all his seafood. Zhang added that the period should be longer considering that he would continue to buy seafood during the selling. 
“There is sufficient seafood reserve in every refrigerated warehouse. Because the upgrading technologies of refrigerated warehouses have ensured that the seafood are of good quality even after being stocked for several months”, said Zhang. There are large refrigerated warehouses of seafood not only in Chengyang wholesale market but also Tuandao, the wholesale market in Fushun road and Huazhong vegetable wholesale market. 
The second finding is that the three kinds of traditional fish are very popular in the market. 
The reporter has found that there are a variety of fish in Chengyang wholesale market, but most of them are frozen. And the live seafood are mostly the cultivated shellfish such as oysters, scallops and conchs. 
Zhou is a seafood seller and he has told the reporter that it is hardly possible for the consumers to find any live seafood unless they come to the market very early. Because with the weather getting cold, there are fewer and fewer boats which are willing to fish in the sea. And the three kinds of traditional fish, including Chinese mackerel, Saury and small yellow croaker have been quite popular in the market during the past few days before the coming of the festival, added Zhou. 
Most of the mackerel are cultivated locally, while the Saury have different sources of origin, including the local aquaculture, the suppliers in the south part of China as well as those overseas suppliers. And some small yellow croaker are caught in the wild and others are raised by the local farmers. 
“The popularity of these three fish are related to their low prices and also the dietary habits of the residents”, said Zhou. There are few changes to the prices of these fish this year, thought their prices differ greatly from each other. For example, the mackerel wholesale price is 8.5 yuan/jin (1 jin = 0.5 kilo), if the fish weighs above 1 jin but below 5 jin. And the price increases to about 15 yuan/jin when the fish weighs more than 5 jin. The wholesale price is 10 yuan/jin for the local Saury weighing more than 0.5 jin, while the price is 12 yuan/jin for those from other areas thanks to their large size and good appearance. The price is 8 yuan/jin for the wild small yellow croaker, while it is around 13 yuan/jin for the ones cultivated by the farmers which usually weigh more than 0.8 jin. And the retail prices of one-jin fish are normally two to three yuan higher than their wholesale ones. 
    The third finding is the change that the imported fish are becoming increasingly popular. 
    Apart from the traditional fish, the “high-end” seafood are also widely received in the market. The so-called “high-end” seafood refer to those large fish with good appearance such as pomfret, sea shrimp and other common fish. Size plays an important role in the fish sales. The large fish sells better than the small ones, though their prices are higher. “Take the mackerel for example. The retail price is around 13 yuan/jin for those weighing around 1 jin, but it is as high as 18 yuan for the fish over 5 jin each”, said Li, a retailer. 
    The imported fish like the Deepwater redfish and salmon also sells well in the market. “The large redfish with good-looking appearance are sold to the consumers at around 30 yuan/jin”, said Li. And there are great differences in the salmon prices. The male salmon are sold at 30 yuan/jin, while the female ones are only 18 yuan. And the prices also differ greatly owing to the differences in the appearance and the size, because these salmon are mostly bought as gifts. 
“More and more fish species have been imported from other countries with the increase of consumers’ demand in the past few years. And the proportion of these imported fish has also been on the rise in the seafood market”, said Wang in the business of seafood import. 
The popular imported ones include the fish from Iceland, the silver cod fish from France, the Atlantic flatfish as well as the ribbonfish and the pomfret from India. And the prices of these fish are not very high. For example, the price of Icelandic fish is about 40 yuan/jin, it is around 100 yuan for one jin of the silver cod fish, while it is only 10 yuan for one jin of the imported lumpfish. 
    The fourth finding is that 80% of the seafood have come from other areas. 
    “A great number of seafood in the market have come from the south area of China, while some are from the foreign countries. But there are a very limited of them which have been raised locally”, said Zhang.
 Among them, the domestic Saury are mostly transported from Zhoushan, Guangdong and Hainan in the south area, while the imported ones are delivered from Pakistan and India. The mackerel are mainly cultivated or caught by the local farmers. And the yellow croaker are raised or caught by the local farmers or those in Weihai and Zhejiang. 
There are few changes as to the species of popular fish now compared with a few years ago. However, great changes has occurred to their sources of origin. The proportion of local sea fish are getting smaller and smaller, while the seafood from the south area of China has taken a large proportion of the market. Overall speaking, over 80% of the seafood in Qingdao have come from other areas. 
    And the seafood retail price is generally twice of their wholesale market if they are bought from other areas. Take the Saury with the weight of about 0.6 to 0.7 jin each for example. Their wholesale price is around 7 to 8 yuan per jin in the south area. And they are priced at about 12 yuan/jin while being sold to the sub-wholesalers. Then they may be sold to the consumers at about 20 yuan/jin in the end of a year. 
    Owing to the coming of the Chinese New Year, the seafood prices all increase to different extent. On average, the wholesale prices have increased by at least two to three yuan for one jin of fish. “And the seafood sales and prices are expected to increase greatly after Xiaonian”, said Zhang. But the increase is not definite because there are many factors like weather and transportation which will influence the seafood prices. And among them, supply is the most important factor. If there is sufficient supply, it will be difficult for the prices to increase. However, if there is not enough supply, the prices will fluctuate greatly.  
What are the things that consumers should pay attention to in their seafood buying? 
There are a great amount of seafood species, said Tian who has worked in the aquatic industry for more than a decade. Take the large shrimps for example. The market has over ten different large shrimp species which come from various places. The common ones include whiteleg shrimps, giant tiger prawns and bamboo shrimps. Most giant tiger prawns are caught in the sea and they come from the Southeast Asian countries. The whiteleg shrimps mostly come from Jiangsu, Zhejiang and Fujian and most of them are cultivated by farmers. And most of the bamboo shrimps are raised by the local farmers. Consumers can select the seafood based on their own preference. 
The reporter has researched and found that the Ministry of Agriculture has released a document concerning the industry of frozen shrimps in 2013. The document reads that the weight of ice glaze should be equal to or less than 20% of the total weight. And it also clarify the method of calculating the net weight and that of ice glaze. China Aquatic Products Processing and Marketing Alliance has signed the letter of commitment to restrict the amount of ice glaze with fourteen leading companies in the industry in order to ensure the standardized seafood production and the ice glaze less than 20% of the total weight. However, this document is not compulsory and only serves as the suggestion to the industry. And Tian warns that consumers should be careful while buying seafood. 
    What can consumers buy with 500 yuan?
    Tian has provided some potential shopping lists for the consumers based on years of experience in the industry. If the budget is 500 yuan and it is used for the family dinner, consumers can buy yellow croaker, Saury, mackerel along with large shrimps. The prices of these three fish are around 10 yuan/jin, so it will cost the consumers around 300 to 400 yuan when they buy 10 jin of each fish. And it will cost the consumers about 100 yuan to prepare one dish of imported red shrimps weighing around four jin. The shrimps are not expensive but taste good. 
    If the consumers want to buy others some seafood gifts with the 500 yuan, they can deduce the amount of the purchased seafood and spend the money on some more expensive seafood. Apart from the fish, consumers can purchase some imported shrimps or crabs like the king crabs which are usually sold at about 100 yuan/jin. The gift are fancier if it contains the king crabs of three to four jin. 

New Zealand's Ngai Tahu Seafood notes export boom for mussels going to Chinese market

New Zealand's Ngai Tahu Seafood notes export boom for mussels going to Chinese market

SEAFOODNEWS.COM [Radio New Zealand] September 19, 2014

A South Island based Maori seafood company is reporting a boom in the export of mussels this season following a poor spell last year due drought to conditions.

Ngai Tahu Seafood Limited said prices remained strong and significantly ahead of where they were previously.

The company's chair Dr Brian Rhoades said in terms of its exports to China, it had a great season for rock lobster and mussels but not so good for paua, which has been exacerbated by austerity measures imposed by Chinese officials.

But he said out of all of its seafood products, mussels were the strong leader.


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